Scaling VEC's Awareness and Growth for the AEC Industry

The Problem

After the pandemic, VEC’s marketing side operated as a small start-up company that needed to establish brand awareness and digital legitimacy in its industry. Their marketing team faced challenges with limited resources and a need to scale. They required assistance with advertising, marketing collateral, social media, and CRM setup.

The Solution

Scale at Speed was able to provide effective solutions to VEC's challenges. Firstly, Scale at Speed created and implemented an ultra-targeted LinkedIn paid ads campaign within VEC's niche business to drive awareness and potential leads. Secondly, Scale at Speed designed sales materials and marketing collateral that effectively conveyed VEC's brand and value proposition and helped them establish digital legitimacy. Lastly, Scale at Speed developed a social media strategy on LinkedIn with both paid campaigns and organic to increase VEC's brand awareness and establish its presence in the digital space.

Through a partnership with Scale at Speed, VEC achieved greater brand awareness and digital legitimacy. The LinkedIn paid ads campaign boosted brand awareness, visitors to their website, and potential leads for VEC. The improved sales pitch materials helped VEC close more sales, and VEC established a professional workflow on Hubspot.

Working with Scale at Speed over the last year has been a great pleasure. They came at a critical time for my marketing team as we were a small start-up company growing organically at a massive scale. Scale at Speed’s help with advertising, marketing collateral, social media, and the Hubspot CRM setup was instrumental in taking VEC to the next level of brand awareness and digital legitimacy. In addition, their creative content and communication management were highly professional, with tracked deadlines and content approval.

Kharlo Barcenas

Head of Sales and Marketing, VEC

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