After the pandemic, VEC’s marketing side operated as a small start-up company that needed to establish brand awareness and digital legitimacy in its industry. Their marketing team faced challenges with limited resources and a need to scale. They required assistance with advertising, marketing collateral, social media, and CRM setup.
Scale at Speed was able to provide effective solutions to VEC's challenges. Firstly, Scale at Speed created and implemented an ultra-targeted LinkedIn paid ads campaign within VEC's niche business to drive awareness and potential leads. Secondly, Scale at Speed designed sales materials and marketing collateral that effectively conveyed VEC's brand and value proposition and helped them establish digital legitimacy. Lastly, Scale at Speed developed a social media strategy on LinkedIn with both paid campaigns and organic to increase VEC's brand awareness and establish its presence in the digital space.
Through a partnership with Scale at Speed, VEC achieved greater brand awareness and digital legitimacy. The LinkedIn paid ads campaign boosted brand awareness, visitors to their website, and potential leads for VEC. The improved sales pitch materials helped VEC close more sales, and VEC established a professional workflow on Hubspot.
Head of Sales and Marketing, VEC