In 2022, Windsor Jewelers, Inc. set ambitious goals for themselves:
- Generate 2.3 times more leads compared to the previous year.
- Utilize inbound digital marketing strategies.
- Host in-person buying events in collaboration with local jewelers across the United States.
- Integrate and digitize sales funnels and marketing channels, including implementing a CRM system, enhancing email marketing, and refining content marketing efforts.
Windsor Jewelers, Inc. has partnered with Scale Agency on a transformative journey. Beginning with an exhaustive Business and Marketing Audit, the collaboration pinpointed operational strengths and growth areas. Precision targeting was emphasized through the creation of detailed buyer personas, enhancing Windsor's marketing strategy.
Recognizing the digital imperative, Scale advised the integration of HubSpot to streamline operations and bolster customer engagement. The culmination took shape in a Comprehensive Marketing Plan, a meticulous blueprint covering every facet of the marketing and sales journey.
Windsor Jewelers, Inc. concurred with Scale's meticulously crafted plan and opted to engage in a comprehensive retainer agreement.
Marketing Director at Windsor Jewelers, Inc.,